Robert,who needs a new car,has been looking at several auto magazines and websites to find a model that he can afford.He has also been asking his friends whether they know any places that offer good deals on cars.Which stage of the decision making process is Robert currently in?
A) Purchase decision
B) Postpurchase evaluation
C) Need recognition
D) Alternative search

Question

Quizplus · Accepted Answer

Once a need is recognized, the individual then searches for alternatives for satisfying the need. The individual can collect information from five basic sources for a particular purchase decision which include internal, group, marketing, public, and experiential sources.

Robert,who Needs a New Car,has Been Looking at Several Auto