The disconfirmation paradigm is used to study two variables: consumer prepurchase expectations and _____.
A) consumer behaviors related to the buying process
B) decision-making roles within the purchase process
C) the relationship between product knowledge and product involvement
D) difference between expectations and postpurchase perceptions

Question

The disconfirmation paradigm is used to study two variables: consumer prepurchase expectations and _____. 
A) consumer behaviors related to the buying process
B) decision-making roles within the purchase process
C) the relationship between product knowledge and product involvement
D) difference between expectations and postpurchase perceptions

Quizplus · Accepted Answer

Disconfirmation paradigm basically views satisfaction with products and brands as a result of two other variables. The second variable is the difference between expectations and post-purchase perceptions of how the product actually performed.

The Disconfirmation Paradigm Is Used to Study Two Variables: Consumer