The intensity of postpurchase dissonance will be the greatest when:
A) the product is a specialty product with few alternative choices.
B) the product has low functional risk and low psychosocial risk.
C) the product is a convenience product with numerous mediocre alternatives.
D) the product has a number of available alternatives with many desired features.

Question

The intensity of postpurchase dissonance will be the greatest when: 
A) the product is a specialty product with few alternative choices.
B) the product has low functional risk and low psychosocial risk.
C) the product is a convenience product with numerous mediocre alternatives.
D) the product has a number of available alternatives with many desired features.

Quizplus · Accepted Answer

It is more likely that the intensity of the anxiety will be greater when any of the following conditions exist: (1) The decision is an important one psychologically or financially or both; (2) There are a number of forgone alternatives; (3) The forgone alternatives have many favorable features.

The Intensity of Postpurchase Dissonance Will Be the Greatest When