David wants to use most of his savings to buy a new car.There is a model that he particularly likes,but he is unsure about whether the car can be driven well in the rocky terrain where he lives.Which of the following factors is affecting David's decision making process for buying this particular car?
A) Perceived functional risk
B) Postdecision dissonance
C) Perceived psychosocial risk
D) Disconfirmation paradigm

Question

Quizplus · Accepted Answer

Traditional risk theorists believe that consumers tend to make risk-minimizing decisions based on their perceived definition of the particular purchase. Perceived risk may be either functional (related to financial and performance considerations) or psychosocial (related to whether the product will further one's self- or reference-group image).

David Wants to Use Most of His Savings to Buy