After buying a new Easy-Wash Pro washer-dryer combination,Alison was pleased when she got a phone call from an Easy-Wash customer service representative who wanted to know if she was happy with her purchase and the installation service.This customer service practice by Easy-Wash is undertaken to _____.
A) reduce the possibility of postpurchase dissonance in Alison's mind
B) help the customer in the process of alternative evaluation
C) reduce the perceived psychosocial risks associated with the purchase decision of a private luxury item
D) enable the consumer to make a substantial assessment of available alternatives by providing a marketing source of information

Question

After buying a new Easy-Wash Pro washer-dryer combination,Alison was pleased when she got a phone call from an Easy-Wash customer service representative who wanted to know if she was happy with her purchase and the installation service.This customer service practice by Easy-Wash is undertaken to _____. 
A) reduce the possibility of postpurchase dissonance in Alison's mind
B) help the customer in the process of alternative evaluation
C) reduce the perceived psychosocial risks associated with the purchase decision of a private luxury item
D) enable the consumer to make a substantial assessment of available alternatives by providing a marketing source of information

Quizplus · Accepted Answer

Communication presenting favorable aspects of the product can be useful in reinforcing the buyer's wish to believe that a wise purchase decision was made. For example, purchasers of major appliances or automobiles might be given a phone call or sent a letter reassuring them that they have made a wise purchase.

After Buying a New Easy-Wash Pro Washer-Dryer Combination,Alison Was Pleased