Which of the following sources of information regarding a purchase decision includes factors such as advertising,salespeople,dealers,packaging,and displays?
A)Internal source
B)Group source
C)Marketing source
D)Public source

Question

Quizplus · Accepted Answer

This source of information is known as marketing source, which means any stimulus created by marketers (including advertising, salespeople, dealers, packaging, and displays) to influence the customer's decision-making process. Internal sources refer to information from the customer's own memory and experience, group sources are information obtained from family, friends or acquaintances, and public sources are information from mass media, consumer reports or governmental agencies.

Which of the Following Sources of Information Regarding a Purchase