In the context of buyer-seller relationships, overpromising and underdelivering to a customer is an example of _____.
A) a relationship enhancer
B) risk reversal
C) service resilience
D) a service motivator
E) a relationship detractor

Question

Quizplus · Accepted Answer

Overpromising and underdelivering can damage trust and satisfaction in a buyer-seller relationship, making it a relationship detractor.

In the Context of Buyer-Seller Relationships, Overpromising and Underdelivering to a Customer