A(n) _____ is a system that dynamically links buyers and sellers into a rich communication network to establish and reinforce long-term, profitable relationships.
A) biometric authentication system
B) social network system
C) operations management system
D) customer relationship management system
E) mass communication system

Question

Quizplus · Accepted Answer

A customer relationship management system is designed to manage a company's interactions with current and potential customers, using data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth. This system helps in establishing and reinforcing long-term, profitable relationships by dynamically linking buyers and sellers and facilitating rich communication.

A(n) _____ Is a System That Dynamically Links Buyers and Sellers