In the context of the relational sales process, keeping customers satisfied is important as it:
A) leads to customer trust.
B) provides competitor information.
C) eliminates the need to improve product offerings.
D) eliminates the need to develop a strategic prospecting plan.
E) increases a salesperson's competitiveness.

Question

Quizplus · Accepted Answer

Keeping customers satisfied leads to customer trust, which is crucial for building long-term relationships and ensuring repeat business.

In the Context of the Relational Sales Process, Keeping Customers