A buyer expressing sales resistance to a particular seller because he or she is loyal to another supplier is raising a _____.
A) time objection
B) price objection
C) source objection
D) product objection
E) need objection

Question

A buyer expressing sales resistance to a particular seller because he or she is loyal to another supplier is raising a _____.
A) time objection
B) price  objection
C) source objection
D) product  objection
E) need objection

Quizplus · Accepted Answer

This is a source objection because the buyer's resistance is based on their loyalty to another supplier, indicating a preference for the source of the product rather than issues related to time, price, product features, or a perceived lack of need.

A Buyer Expressing Sales Resistance to a Particular Seller Because