Consumers purchasing high-involvement products most commonly use:
A)routinised response behaviour.
B)limited problem solving.
C)routine problem solving.
D)extended problem solving.
E)impulse purchasing.

Question

Quizplus · Accepted Answer

High-involvement products tend to be expensive, risky, and/or have significant personal relevance. Consumers are therefore more likely to engage in extended problem solving to carefully evaluate different options and make a well-informed decision.

Consumers Purchasing High-Involvement Products Most Commonly Use