Which consumer purchase would most likely require limited problem solving?
A)A new and improved version of a previously purchased product
B)An infrequently bought product
C)An expensive product purchase
D)A high-involvement product purchase
E)The purchase of an unfamiliar product

Question

Quizplus · Accepted Answer

Limited problem solving typically occurs when a consumer is familiar with a product but needs to gather some additional information, such as when buying a new and improved version of a previously purchased product.

Which Consumer Purchase Would Most Likely Require Limited Problem Solving