__________ is characterised by temporary and dynamic factors that result from a particular set of circumstances that a consumer faces when making purchase decisions.
A)Enduring involvement
B)Extended problem solving
C)Selective exposure
D)Situational involvement
E)Selective retention

Question

Quizplus · Accepted Answer

Situational involvement is characterized by temporary and dynamic factors that result from a particular set of circumstances that a consumer faces when making purchase decisions. It is influenced by factors such as time pressure, social surroundings, physical surroundings, and task definition, among others. It is different from enduring involvement, which refers to a long-term and ongoing interest in a product or product category, and extended problem solving, which involves a high level of information search and evaluation for a complex purchase decision. Selective exposure and selective retention are related to memory and attention processes.

__________ Is Characterised by Temporary and Dynamic Factors That Result