According to consumer behaviour analysts, when a person's interest in a particular product category is ongoing and long term, it is described as:
A) situational involvement.
B) routinised response behaviour.
C) enduring involvement.
D) limited problem solving.
E) low involvement.
Correct Answer:
Verified
Q20: Marketers strive to understand consumer behaviour because
Q21: An unplanned buying behaviour resulting from a
Q22: Which of these would a marketer not
Q23: After doing considerable shopping, Emily has just
Q24: Consumers purchasing high-involvement products most commonly use:
A)routinised
Q26: Which purchase would most likely require a
Q27: _ is characterised by temporary and dynamic
Q28: The five categories of situational influences are:
A)product
Q29: Which consumer purchase would most likely require
Q30: In contrast to extended problem solving, routinised
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