Which of these would a marketer not consider when studying the psychological influences of a consumer purchase decision?
A)Attitudes towards a product
B)Learning challenges of using a new product
C)Family influences on purchase behaviour
D)Lifestyles that influence consumption
E)Purchase motives

Question

Quizplus · Accepted Answer

Family influences on purchase behavior are considered a social influence, not a psychological influence, in consumer purchase decisions.

Which of These Would a Marketer Not Consider When Studying