An unplanned buying behaviour resulting from a powerful urge to buy something immediately is called:
A)impulse buying.
B)habitual buying.
C)compulsive response behaviour.
D)non-problem solving.
E)cognitive dissonance.

Question

Quizplus · Accepted Answer

Impulse buying is characterized by a sudden, powerful urge to buy something immediately, without much thought or evaluation. It often occurs when a consumer sees a product they weren't planning on buying but feel compelled to purchase in the moment.

An Unplanned Buying Behaviour Resulting from a Powerful Urge to Buy