Evaluative criteria for brands within the evoked set are both:
A)selective and expansive.
B)objective and subjective.
C)internal and external.
D)extended and routinised.
E)perceptive and selective.

Question

Quizplus · Accepted Answer

Evaluative criteria can be both objective (based on factual information) and subjective (based on personal beliefs or preferences). There is no indication that the criteria are selective, internal, extended, perceptive, or routinised.

Evaluative Criteria for Brands Within the Evoked Set Are Both