The primary psychological influences on consumer behaviour are:
A)perception, motives, learning, attitudes, personality and lifestyles.
B)attitudes, perception, retention, exposure, roles and lifestyles.
C)attitudes, perception, social class, culture and learning.
D)perception, motives, reference groups, social class and personality.
E)lifestyles, personality, perception, motives, attitudes and culture.

Question

Quizplus · Accepted Answer

Perception, motives, learning, attitudes, personality, and lifestyles are widely considered as the primary psychological influences on consumer behaviour. Perception is about how consumers interpret and make sense of information and stimuli. Motives refer to the underlying reasons and needs driving consumer behaviour. Learning is the process by which consumers acquire new information and knowledge. Attitudes are overall evaluations or feelings towards products, services or brands. Personality refers to stable characteristics that influence behaviour, and lifestyles are reflected in the activities, behaviours, and habits that define how individuals live.

The Primary Psychological Influences on Consumer Behaviour Are