Dylan is purchasing his third car in the past four years.He has been a car enthusiast ever since he was young.He likes to spend his free time looking at car magazines, going to car shows and watching Top Gear.Dylan's interest in cars is referred to as:
A)situational involvement.
B)dynamic involvement.
C)enduring involvement.
D)dynamic buying behaviour.
E)situational buying behaviour.

Question

Quizplus · Accepted Answer

Enduring involvement refers to a long-standing interest and passion for a product or category, such as Dylan's interest in cars. Situational involvement and situational buying behavior refer to temporary or situational interest and behavior related to a specific purchase or situation, while dynamic involvement and dynamic buying behavior refer to changes in involvement or behavior over time.

Dylan Is Purchasing His Third Car in the Past Four