Doubts in a buyer's mind about whether the purchase decision made was the right one may occur during the:
A)purchase.
B)evaluation of alternatives.
C)internal search.
D)post-purchase evaluation.

Question

Quizplus · Accepted Answer

Doubts about a purchase decision typically arise after the purchase has been made, during the post-purchase evaluation stage. During this stage, the buyer evaluates whether the product met their expectations and if it was worth the money spent on it. If the buyer is not satisfied with the purchase, it can lead to negative feelings and potentially impact future purchasing decisions.

Doubts in a Buyer's Mind About Whether the Purchase Decision