The three major categories of influences on the consumer decision-making process are:
A)situational influences, demographic influences and psychological influences.
B)social influences, situational influences and marketer-dominated influences.
C)demographic influences, situational influences and marketer-dominated influences.
D)situational influences, social influences and psychological influences.
E)marketer-dominated influences, psychological influences and person-specific influences.

Question

Quizplus · Accepted Answer

Situational influences refer to factors related to the specific situation, such as time pressure or the presence of others. Social influences refer to the impact of family, friends, and other people on the consumer’s decision-making process. Lastly, psychological influences refer to factors such as motivation, perception, and attitudes that shape the consumer’s thinking and feeling about a product or service. Therefore, the best choice is D, which includes all three major categories of influences on the consumer decision-making process.

The Three Major Categories of Influences on the Consumer Decision-Making