Question 1

AirNetwork, a telecommunications company, sponsors a rock concert by a famous band in order to further its brand visibility. This is an example of a(n) .

Accepted Answer

Sponsoring a rock concert to enhance brand visibility is an example of event marketing, where a company associates itself with an event to promote its brand.

Question 2

are offers of a trial amount of a product.

Accepted Answer

Samples are offers of a trial amount of a product, allowing consumers to try the product before making a purchase decision.

Question 3

Prospecting is the sales step in which a salesperson learns as much as possible about a prospective customer before making a sales call.

Accepted Answer

Prospecting is the sales step where a salesperson identifies potential customers, not the step where they learn about them. The learning phase is typically referred to as the "pre-approach" or "research" stage.

Question 4

In the context of the selling process, what is closing? What are the various techniques a salesperson can use?

Accepted Answer

The answer of In the context of the selling process,...

Question 5

You have been hired by a national office furniture supply company based in Fredericton, New Brunswick. Your primary responsibility is to grow new revenue by finding new customers. What are the different ways of
finding sales prospects?

Accepted Answer

The answer of You have been hired by a national...

Question 6

A toothpaste manufacturer that bands two products together, selling two for the price of one, is using which type of consumer promotion tool to build short-term sales?

Accepted Answer

Price packs involve offering products at a reduced price, such as two for the price of one, to encourage short-term sales.

Question 7

What is the primary goal of trade promotions?

Accepted Answer

The primary goal of trade promotions is to persuade resellers to carry a brand, which involves offering incentives to retailers or wholesalers to stock and promote a product.

Question 8

Millie Foods, producers of baby food, offers a monetary sum to retailers who agree to feature its new products on their shelves for a considerable time period. In this case, the promotion tool used by the company is referred to as a(n) .

Accepted Answer

An allowance is a promotional tool where a manufacturer offers a monetary incentive to retailers to display or promote its products.

Question 9

Black Diamond Cheddar has introduced a new cheddar taste. Displays are set up at various retail stores across Canada and patrons are offered free samples as well as $2 off coupons. Which promotion tool is Black Diamond Cheddar most likely using?

Accepted Answer

Black Diamond Cheddar is using point-of-purchase promotions by setting up displays in retail stores and offering free samples and coupons directly to customers at the point of sale.

Question 10

Lucky Elephant, a Canadian brand of candy-coated popcorn, has been in existence since the 1950s. The brand became popular due to its free prize inside every box. Which of the following promotion tools does this exemplify?

Accepted Answer

The free prize inside every box is an example of a "premium," which is a promotional tool where an additional item is offered as an incentive to purchase the product.

Question 11

Koffee, a brand of instant coffee, gives away a free coffee mug with its logo imprinted on it with every purchase of a 500g packet of its instant coffee powder. Which promotion tool is Koffee using?

Accepted Answer

Koffee is using advertising specialties, which are promotional items like mugs with the brand's logo given away to promote the brand and increase customer loyalty.

Question 12

In the weeks just prior to the Superbowl broadcast, many grocery stores have special displays in a highly visible area (usually near the entrance), which promote a gameday favourite snack. In addition, the grocery store includes these products in their weekly advertising and promotions. The grocery store is incentivized to conduct these activities by the brand. This effort to push the product to consumers is called
Promotions.

Accepted Answer

The answer of In the weeks just prior to the...

Question 13

Which of the following is a promotion tool used for trade promotions?

Accepted Answer

Allowances are a common trade promotion tool where manufacturers offer retailers discounts or money to promote their products.

Question 14

What is value selling? Explain its importance and requirements.

Accepted Answer

The answer of What is value selling? Explain its importance...

Question 15

Which of the following statements is true of consumer promotions?

Accepted Answer

Consumer promotions include tools like samples, coupons, and refunds to encourage consumers to purchase products.

Question 16

Canadian Tire has issued Canadian Tire money since 1958. This highly successful program is an example of .

Accepted Answer

Canadian Tire money is a form of coupon that acts as a loyalty reward, offering customers a discount on future purchases.

Question 17

Which of the following is most likely an example of a business promotion tool?

Accepted Answer

The answer of Which of the following is most likely...

Question 18

The manufacturer of Two-In-One, a combination shampoo and conditioner, shrink wraps a 4-ounce foil packet of a smoothing hair pomade to its combo product. Which of the following promotion tools is being used in this case?

Accepted Answer

The shrink-wrapped 4-ounce foil packet of hair pomade is a sample, as it is a small trial size of a product given to consumers to encourage them to try it.

Question 19

In which of the following promotion tools does a customer send a proof of purchase to a manufacturer, who then refunds part of the purchase price by mail?

Accepted Answer

A rebate is a promotion tool in which a customer sends a proof of purchase to a manufacturer, who then refunds part of the purchase price by mail.

Question 20

A freestanding insert in the Sunday newspaper for a local restaurant that contains a $5 off coupon for any meal over $20 is an example of a promotion targeted at .

Accepted Answer

The coupon is aimed at individual consumers who are the final buyers, encouraging them to visit the restaurant and use the discount.

Quiz 13: Personal Selling and Sales Promotion