Marketing Study Set 5

Business

Quiz 14 :

Direct, Online, Social Media, and Mobile Marketing

Quiz 14 :

Direct, Online, Social Media, and Mobile Marketing

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Digital marketing through online, mobile, and social media provides a sense of brand engagement and community.
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True False
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True

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Which of the following is most likely true about direct and digital marketing?
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Multiple Choice
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B

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Social media marketing is a traditional direct marketing tool.
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True False
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False

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What are the main forms of direct and digital marketing?
Essay
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In which of the following cases is a firm employing omni-channel retailing?
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As consumers spend more and more time on their tablets and smartphones, ad spending on mobile media is exploding.
True False
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Which of the following is most likely true about the digital age with regards to marketing?
Multiple Choice
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In addition to advertising, former retail giants like Eaton's and Sears relied on which of the following as their direct marketing tool?
Multiple Choice
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Which of the following is a direct digital marketing tool?
Multiple Choice
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Amazon, GEICO, Netflix, and Expedia are companies invested in which of the following fastest-growing forms of marketing?
Multiple Choice
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marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.
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For most companies, the first step in conducting online marketing is to _.
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refers to marketing via the Internet using company websites, online advertising and promotions, email marketing, online video, and blogs.
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Amazon.com and Expedia.com are best described as that sell products and services directly to final buyers via the Internet.
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Which of the following is a transaction site?
Multiple Choice
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Explain the major benefits of direct and digital marketing for both customers and sellers. Give a personal example of how you have been advantaged by direct and digital marketing.
Essay
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Which of the following is most likely true about direct and digital marketing?
Multiple Choice
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How has the Internet most likely affected direct and digital marketing?
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Most companies still use direct marketing as a supplementary channel or medium.
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The growth of the Internet caused many traditional companies to in response to customer demands and a changing marketplace.
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