Marketing Study Set 5

Business

Quiz 3 :

Analyzing the Marketing Environment

Quiz 3 :

Analyzing the Marketing Environment

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are distribution channel firms that help a company find customers or make sales to them.
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Volunteers belong to a company's publics.
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D

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Which of the following is most likely a financial public?
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Which of the following is an example of a media public?
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Which of the following would be placed in the 'Publics' category in the microenvironment?
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Which of the following is part of the microenvironment of a firm's marketing environment?
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Demographic, economic, natural, technological, political, and cultural forces form the _ of an organization.
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A consumer advocacy group challenges a firm's decision to build a new warehouse in a small community. The advocacy group is an example of a _ public.
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markets consist of individuals and households that buy goods and services for personal use.
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Which of the following is an example of a local public?
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Which of the following are examples of internal publics of a company?
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The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its .
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The town of Genter recently witnessed a devastating hurricane that crippled the town's infrastructure. Q-Mart, a retail chain that plans to open a new retail store in Genter, organizes a program to help the people of Genter. The program consists of providing free meals to those who lost their dwellings in the hurricane. What section of the marketing microenvironment is Q-Mart most likely trying to reach?
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A marketing intermediary would most likely help a firm by .
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Which of the following has the primary function of helping a company target and promote its products to the right markets?
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Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promises to build a huge park-like walkway around the mall. Walking Green is an example of a(n) in this scenario.
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Monfax Corporation insures manufacturers, distributors, and consumers against the loss or damage of goods during transportation after a purchase or sale. In this case, Monfax is an example of a _ .
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According to the text, _ are the most important actors in a company's microenvironment.
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The citizen-action publics in a company's marketing environment include _.
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Which of the following is part of the microenvironment of a company's marketing environment?
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