Marketing Study Set 5

Business

Quiz 2 :

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Quiz 2 :

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Question Type
search
arrow
After reviewing the case in the text, the carefully crafted mission statement for Airbnb was presented as .
Free
Multiple Choice
Answer:

Answer:

B

Tags
Choose question tag
close menu
arrow
When Howard Schultz returned to assume leaderships at Starbucks in 2007, the company's average transactions per store fell and same-store growth slowed. This was happening despite continued strong growth in the industry. According to the BCG model, Starbucks was a _ .
Free
Multiple Choice
Answer:

Answer:

C

Tags
Choose question tag
close menu
arrow
In the BCG matrix, _ refer to low-growth, high-share businesses or products.
Free
Multiple Choice
Answer:

Answer:

E

Tags
Choose question tag
close menu
arrow
Business portfolio analysis is defined as the process in which management _ _.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to the BCG matrix, products or businesses with a low share of market in a high-growth industry are considered _.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
A _ is purposeful, specifying what an organization wants to accomplish in the larger environment.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
An organization's mission statement should emphasize its intentions toward customers and the customer experience the organization seeks to create.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The two dimensions the BCG approach uses to evaluate and manage SBUs are _ .
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be market-oriented rather than product-oriented. Which of the following mission statements will best suit the company?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as _ .
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Which of the following is true of strategic planning in a firm?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Due to the limitations of the BCG and other formal portfolio planning models, many companies are placing responsibility for strategic planning in the hands of cross-functional teams of divisional managers who are close to their markets. In such organizations, strategic planning is .
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
As identified in the text, what is the Starbucks mission statement?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
"At CL Online, we create customer connectivity, anytime, anywhere" is a product-oriented mission statement.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Strategic planning defined: The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marking opportunities.
True False
Answer:
Tags
Choose question tag
close menu
arrow
In the BCG growth-share matrix, question marks refer to products or businesses with a .
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Vertigo is an electronics company. According to the BCG matrix, which of the following products of Vertigo would most likely classify as a question mark?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
"At Dodson, we sell shoes" is a market-oriented business definition.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Which of the following statements is true in the context of the BCG growth-share matrix?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Omni Healthcare's analgesic drug Cetaprin has a 40 percent share in the analgesics market in the country of Terrania. Its closest competitor, Febex, has a 25 percent share in the market, while four other analgesic brands split the remainder. Which statement indicates that Cetaprin is a cash cow according to the BCG matrix?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 91