Marketing Study Set 5

Business

Quiz 6 :

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Quiz 6 :

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

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Delta, a Canadian video game manufacturer, targets teens between the ages of 13 and 18, providing free game trials and applications. The firm's marketing approach exemplifies segmentation.
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E

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Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called .
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B

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Creating market offerings that best serve targeted customers is called differentiation.
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segmentation factors divide buyers into different groups based on social class, lifestyle, or personality characteristics.
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Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy?
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Atlantic Coast, a wholesale lobster distributor, groups its customers by regions in Canada, such as Central, Atlantic, Pacific and Prairies. For each region, Atlantic Coast tailors a different set of advertisements and promotions. The supplier is segmenting its market according to .
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Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on variables.
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Bakeries and coffee bistros that offer pumpkin-flavoured items only during the autumn season target their consumers primarily through segmentation.
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Bass Pro Shops recognizes that outdoors enthusiasts are a diverse group. Likely segments include hunters, campers, and boaters. What is this segmentation method called?
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Unilever's Dove brand, Nivea, Sephora and Canadian clothing brand Lululemon are developing new products in an effort to grow sales in a market they have previously paid little attention to. Lululemon expects to reach $1billion in sales by targeting which previously untapped market?
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Which type of market segmentation is generally used by marketers who sell luxury products targeted to the affluent segments of a population?
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Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called segmentation.
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By making health and fitness tracking devices aimed at three segments-Everyday Fitness; Active Fitness and Performance Fitness-Fitbit is segmenting based on which segmentation approach?
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Lilly's, a furniture retailer, sells low-end furniture and accent pieces that are targeted toward lower-income consumer groups. Lilly's most likely segments the consumer market based on variables.
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Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?
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consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
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is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviour.
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Companies today are moving away from target marketing and toward mass marketing.
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One reason demographic variables are the most popular bases for segmenting customer groups is because they .
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Explain the four major steps in designing a customer-driven marketing strategy.
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