Marketing Study Set 5

Which of the following statements is true of retailing?

Customers at Carat, a premium jewellery store, are encouraged to make an appointment before a visit so that a customer service representative is assigned to them. These representatives help every customer make a purchase that meets his or her needs and budget after considering numerous options. The different styles and special features of the jewellery are explained to each customer to aid the purchase decision. In this case, Carat is an example of a(n) _ .

Which of the following is a type of off-price retailer?

have filled the ultralow-price, high-volume gap by buying at less-than-regular wholesale prices and charging consumers less than retail.

Bulk Barn is Canada's largest bulk food distributor with over 275 stores across Canada. The primary role of the staff is to restock shelves and operate cash registers. Customers locate, compare, and select their groceries and other sundry items. Bulk Barn is most likely a _.

Which type of retailer is much larger than a regular supermarket and offers a large assortment of routinely purchased food products, nonfood items, and services?

Which type of retailer typically carries deep product assortments of narrow product lines?

Aristocrat Bows N Ties, a Toronto necktie retailer, offers a deep assortment of men's neckties. This company is best described as a(n) _ .

Specialty stores are characterized by .

Which term refers to a giant specialty store with a very deep assortment of a particular product line?

Stores that provide moderate sales assistance because they carry shopping goods about which customers need a moderate level of information are called retailers.

A convenience store .

Office Solutions is a large retailer that specializes in office products and services. Their offerings include a wide and deep assortment of computers, desk furniture, printers, office supplies, stationery, and printing. Office Solutions is most likely an example of a .

creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Leading "big-box" stores, such as Walmart and Home Depot, now dominate the retail scene. However, even "small-box" stores like Dollarama, are thriving in the current economic environment. All three retailers are considered _.

refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Department stores are most likely characterized by .

focuses the entire marketing process-from product and brand development to logistics, promotion, and merchandising-toward turning shoppers into buyers as they move along toward the point of sale.

The Hudson's Bay Company (The Bay), a major retail chain across Canada, offers a wide range of consumer goods such as clothing, furniture, home appliances, cosmetics, and jewellery. The Bay is best described as a .

Which types of stores are characterized by specialty goods for which customers need assistance and higher operating costs that are passed along to customers as higher prices?