Marketing Study Set 5

Business

Quiz 16 :

Sustainable Marketing: Social Responsibility and Ethics

Quiz 16 :

Sustainable Marketing: Social Responsibility and Ethics

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In advertising, puffery refers to .
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B

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Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called .
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B

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Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising _.
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C

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Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as _ _.
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A common criticism of the marketing system is that intermediaries .
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Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario?
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Describe the concept of sustainable marketing. How is it different from the marketing concept, the societal marketing concept, and the strategic planning concept?
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The concept specifically focuses on the future welfare of customers, but not on future company needs.
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The concept focuses on the future welfare of consumers and future company needs.
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A company should avoid high-pressure selling if it wants to .
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The concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.
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While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both.
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The was a Canadian Act of Parliament, implemented in 1910, passed in 1923 by the government lead by MacKenzie King, which regulated certain corporate business practices that were anti-competitive. It prohibited monopolies, misleading advertising, bid-rigging, price fixing, and other means of limiting competition.
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A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of .
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Unilever is working with millions of customers worldwide to improve the social and environmental impact of its products. "Small actions. Big difference." This is an example of marketing, which meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
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High-pressure selling may work in situations that involve .
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Truly sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policy makers, and others work together to ensure socially and environmentally responsible marketing actions.
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A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is .
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The concept specifically focuses on future company needs, but not the future welfare of customers.
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includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.
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