Which of the following is a stage of the new-product development process where customers are exposed to a new product idea for the first time?
A) Screening
B) Concept testing
C) Business analysis
D) Product development
E) Test marketing

Question

Quizplus · Accepted Answer

Concept testing is the stage where customers are first exposed to a new product idea to gather feedback and assess its potential.

Which of the Following Is a Stage of the New-Product