Patrick is a member of a consumer market research panel and has been introduced to a company's new idea for energy drinks. Some of the questions he has been asked are, "How often would you buy this product?" and "Which features are of little or no interest to you?" Patrick is most likely participating in the phase of the new- product development process.
A) concept testing
B) business analysis
C) idea screening
D) idea generation
E) test marketing

Question

Quizplus · Accepted Answer

Patrick is participating in concept testing, where consumer feedback is gathered on a new product idea to assess its potential and refine its features before further development.

Patrick Is a Member of a Consumer Market Research Panel