Marketers begin to make decisions about labeling, packaging, branding, pricing, and promotion during the phase of the new-product development process.
A) commercialization
B) screening
C) concept testing
D) product development
E) test marketing

Question

Quizplus · Accepted Answer

During the product development phase, marketers start making decisions about labeling, packaging, branding, pricing, and promotion as they prepare the product for market introduction.

Marketers Begin to Make Decisions About Labeling, Packaging, Branding, Pricing