The phase of the new-product development process when an organization determines the technical feasibility of producing a product at a cost that results in a reasonable selling price is:
A) test marketing.
B) commercialization.
C) concept testing.
D) product development.
E) business analysis.

Question

Quizplus · Accepted Answer

In the product development phase, the organization assesses the technical feasibility and cost of producing the product, ensuring it can be sold at a reasonable price.

The Phase of the New-Product Development Process When an Organization