Ideally, test marketing should follow the stage in the new-product development process.
A) commercialization
B) business analysis
C) screening
D) idea generation
E) product development

Question

Quizplus · Accepted Answer

Test marketing typically follows the product development stage, as it involves testing the product in a real market setting to gather feedback before full-scale commercialization.

Ideally, Test Marketing Should Follow the Stage in the New-Product