Victor thinks that a Lexus coupe is a quality vehicle. Yet compared to a Mercedes Benz, he feels the quality of a Lexus is not as high. This demonstrates that the dimension of is relative or difficult to describe without a basis of comparison.
A) consistency of quality
B) level of quality
C) product differentiation
D) quality rollout
E) product positioning

Question

Quizplus · Accepted Answer

The scenario describes Victor's perception of the "level of quality" of a Lexus compared to a Mercedes Benz, indicating that quality is relative and can vary based on comparison.

Victor Thinks That a Lexus Coupe Is a Quality Vehicle