During the commercialization phase of the new-product development process, a new product is launched in stages, starting in one geographic area and gradually expanding into adjacent areas. This gradual introduction of the product is known as:
A) market development.
B) concept testing.
C) rollout.
D) market extension.
E) jamming.

Question

Quizplus · Accepted Answer

Rollout refers to the gradual introduction of a new product into the market, starting in one area and expanding to others.

During the Commercialization Phase of the New-Product Development Process, a New