One disadvantage of test marketing a new product is that:
A) the product is distributed on a regional basis.
B) competitors may copy the product and rush to introduce a similar product.
C) the results give little indication of the product's future success.
D) price, advertising, and packaging cannot be varied from market to market.
E) it does not allow marketers to measure the extent of repeat purchases.

Question

Quizplus · Accepted Answer

Test marketing can expose the product to competitors, who may then copy it and quickly launch their own version, potentially reducing the original product's competitive advantage.

One Disadvantage of Test Marketing a New Product Is That