The management team at Tablerock Foods believes that it has come up with a delicious low-calorie dessert, but it is uncertain about the type of promotional and pricing campaigns to be used that can ensure better receptivity by consumers. In this instance, the management team should probably proceed to the stage of the new-product development process.
A) idea generation
B) commercialization
C) screening
D) test marketing
E) product development

Question

Quizplus · Accepted Answer

Test marketing involves introducing the product to a limited market to gauge consumer response and determine the effectiveness of different promotional and pricing strategies before a full-scale launch.

The Management Team at Tablerock Foods Believes That It Has