PepsiCo has developed a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?
A) There are research and audit services available in the test area.
B) Retailers in the test area would be cooperative.
C) Testing efforts would not be easily jammed by competitors.
D) Tourism is a major industry in the test area.
E) The test area has stable year-round sale of soft drinks.

Question

Quizplus · Accepted Answer

Tourism being a major industry in the test area would be least useful because it may not accurately represent the typical consumer base for the new soft drink, as tourists may have different preferences and buying behaviors compared to local residents.

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