Stacey and Evan are preparing budgets for a new product as well as finalizing plans for the full-scale manufacturing and marketing of the new Genie-Vac. They are in the phase of the new-product development process.
A) test marketing
B) business analysis
C) concept testing
D) product development
E) commercialization

Question

Quizplus · Accepted Answer

Stacey and Evan are finalizing plans for manufacturing and marketing, which indicates they are in the commercialization phase of the new-product development process.

Stacey and Evan Are Preparing Budgets for a New Product