When Natalie and Chris analyze the results from a recently completed test market to determine if any changes in the marketing mix of the product are needed, they are in the phase of the new-product development process.
A) idea generation
B) commercialization
C) concept testing
D) business analysis
E) screening

Question

Quizplus · Accepted Answer

Commercialization is the phase in the new-product development process where the product is launched, and the marketing mix is evaluated and adjusted based on market feedback.

When Natalie and Chris Analyze the Results from a Recently