Seth recently purchased a new Brunswick Billiards table for his recreation room. The next day after delivery, Seth noticed a fault with one of the table pockets. Since it was a weekend, he didn't expect that it could be repaired immediately. However, when he called a Brunswick store to leave a message, the call was answered by a repair representative who assured Seth that he would come over to Seth's house for the repair service within an hour. Brunswick Billiards is most likely differentiating itself through:
A) product styling.
B) product support services.
C) product positioning.
D) product features.
E) customer requests.

Question

Quizplus · Accepted Answer

Brunswick Billiards is most likely differentiating itself through product support services because the company was able to send a repair representative to Seth's house within an hour of his call, even though it was a weekend. This shows that Brunswick Billiards is committed to providing excellent customer service and support.

Seth Recently Purchased a New Brunswick Billiards Table for His