Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They intend to do so by letting the product decline without changing their current marketing scheme. This method of deletion is called:
A) gradual termination.
B) immediate drop.
C) screening.
D) phase-out.
E) run-out.

Question

Quizplus · Accepted Answer

Phase-out is a method where a product is allowed to decline naturally without any changes to the marketing strategy, which aligns with the marketers' decision to let the ice cream bars decline without altering their current approach.

Marketers of a Particular Brand of Ice Cream Have Decided