Providers of services must deal with the challenge of balancing supply and demand and plan for times of peak and off-peak demand. Which of the following characteristics of services creates these challenges?
A) Inseparability
B) Customer contact
C) Perishability
D) Heterogeneity
E) Intangibility

Question

Quizplus · Accepted Answer

Perishability refers to the fact that services cannot be stored for later use, which creates challenges in balancing supply and demand, especially during peak and off-peak times.

Providers of Services Must Deal with the Challenge of Balancing