Frito Lay introduces a new variety of Doritos initially in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in the whole of the selected states, then in the adjacent states, and finally in the entire country. Frito-Lay is using a for its new variety of Doritos.
A) multi-stage introduction
B) rollout approach
C) test-market expansion
D) mass commercialization
E) trickle-down approach

Question

Quizplus · Accepted Answer

The rollout approach involves gradually introducing a product to different markets, starting with a few locations and expanding to larger areas over time.

Frito Lay Introduces a New Variety of Doritos Initially in Ft