Breakeven analysis is a tool that marketers are most likely to employ during the stage of the new-product development process.
A) screening
B) concept testing
C) business analysis
D) product development
E) test marketing

Question

Quizplus · Accepted Answer

Breakeven analysis is typically used during the business analysis stage to assess the financial viability of a new product by determining the point at which total costs and total revenue are equal.

Breakeven Analysis Is a Tool That Marketers Are Most Likely