Which of the following is a phase of the new-product development process that involves determining whether a product idea is compatible with company objectives, needs, and resources on a general level?
A) Product development
B) Evaluation of competitor's efforts
C) Screening
D) Idea generation
E) Business analysis

Question

Quizplus · Accepted Answer

Screening is the phase where a company evaluates whether a product idea aligns with its objectives, needs, and resources.

Which of the Following Is a Phase of the New-Product