"Is the demand strong enough to justify entering the market?" is a question that marketers ask during the phase of the new-product development process.
A) screening
B) idea generation
C) business analysis
D) commercialization
E) cannibalization

Question

Quizplus · Accepted Answer

During the business analysis phase, marketers assess the potential demand, costs, and profitability of a new product to determine if it is viable to enter the market.

"Is the Demand Strong Enough to Justify Entering the Market