Karla tells Jeff that she likes his team's idea about new shock-resistance running shoes but wants him to consider some figures regarding anticipated sales, costs, and resulting profits. To which of the following stages of the new- product development process is she asking Jeff to proceed?
A) Idea generation
B) Business analysis
C) Commercialization
D) Test marketing
E) Screening

Question

Quizplus · Accepted Answer

Karla is asking Jeff to consider figures related to sales, costs, and profits, which are evaluated during the business analysis stage of the new-product development process.

Karla Tells Jeff That She Likes His Team's Idea About