All of the following are major steps in developing new products except:
A) test marketing.
B) competitor analysis.
C) screening.
D) commercialization.
E) idea generation.

Question

Quizplus · Accepted Answer

Competitor analysis is not a major step in the product development process; it is more related to market research and strategy. The other options are key steps in developing new products.

All of the Following Are Major Steps in Developing New