is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.
A) Brand extension
B) Line extension
C) Brand stretching
D) Product bundling
E) Product churning

Question

Quizplus · Accepted Answer

A line extension involves developing a product that is closely related to existing products in a firm's product line but is designed to meet different customer needs.

Is the Development of a Product That Is Closely Related